Saving lives of kittens and promoting laundry detergent at the same time, Kao's "Toroneko Challenge" brought together Japan's cat lovers through social media.
Tsukkomi Karuta
CHOCOLATE Inc. / 2018
#ToronekoChallenge
Kao
2020
CREDIT
Planner : Kazuaki Kuribayashi / Saeri Natsuo / Sohta Ozawa / Takumi Matsuzaka Art Director : Natsumi Hosaka Business Producer : Emi Ishikawa / Kaz Tsujimoto Producer : Yuta Konno Production Manager : Ai Kamiyama / Nao Asada PR : Erica Ohara / Mai Sakamoto
