Saving lives of kittens and promoting laundry detergent at the same time, Kao's "Toroneko Challenge" brought together Japan's cat lovers through social media.
feat.CARS' 3rd project release, featuring Yo Kamiyama's "Sugar Highway."
TOYOTA / 2020
#ToronekoChallenge
Kao
2020
CREDIT
Planner : Kazuaki Kuribayashi / Saeri Natsuo / Sohta Ozawa / Takumi Matsuzaka Art Director : Natsumi Hosaka Business Producer : Emi Ishikawa / Kaz Tsujimoto Producer : Yuta Konno Production Manager : Ai Kamiyama / Nao Asada PR : Erica Ohara / Mai Sakamoto
AWARD
2021.11 「62nd ACC TOKYO CREATIVITY AWARDS」ブランデッド・コミュニケーション部門 Dカテゴリー ファイナリスト選出
