This August, J.League kicks off a new chapter. By moving its season to align with the global football calendar, Japanese football steps onto the world stage, ready to begin again.

Rallying around the key message "A New Beginning for the J.League – 7 August," we planned and produced a campaign that built the countdown to opening day across every touchpoint: a launch-awareness TV commercial, a Shibuya OOH takeover, overseas OOH placements, and newspaper ads.