Hirokuma

Hiroshima Tourism Association

2023

Hirokuma

We created the official character “Hirokuma” for the HIT (Hiroshima Tourism Assoviation).

Hirokuma became the “HIT Hiroshima Tourism Ambassador” through the program where anyone who loves Hiroshima can become an ambassador for the prefecture. Hirokuma promotes the charms of Hiroshima by appearing in events inside and outside of the city and engaging on social media platforms.

CREDIT

Creative Director : Bigi Shimamura Planner : Maruso / Junichi Umehara / Hana Goto / Kana Matsushita / Ishibashi Sunao / Hikaru Yoza Art Director : Saki Kosaka Business Producer : Yohei Fujii / Daichi Togo / Sanae Nakajima

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